Floraison Book Club
For this project, the assignment was to create a subscription box, but mostly a user experience. That’s how Floraison Book Club was born.
The Process
To start this project, I did a very quick business plan as part of my creative brief to help with designing the brand. It is branded to be an average budget subscription box as the targeted audience is young women.
After a name was chosen based on the brand of it, I came up with several sketches of logos. Three of them were vectorized and from then, Floraison’s logo was chosen.
The Message
Floraison brand is a book club subscription for young women looking to better themselves and grow with the help of other subscribers. With each subscription, comes access to an online platform where subscribers are able to connect with young women with the same values and goals as themselves. In this way, they are able to provide support and encouragement for the community and each other.
Explore the Floraison website here.